Cookie policy
Version of 18 October 2026. A cookie is a small file the site stores in your browser; "similar technologies" are the browser's local storage and session storage. This policy lists every cookie and storage entry be-loud.eu sets, for what and for how long, and how you give or withdraw consent (ePrivacy Directive Article 5(3), Romanian Law 506/2004, GDPR).
1. Cookies we set
All the cookies below are ours (first party), set on the be-loud.eu domain, except the two Stripe cookies in the last row of the table (third party). The table was drawn up from the site's code.
| Name | Purpose | Category | Duration | Consent |
|---|---|---|---|---|
| session cookie (…-session) | shopping cart, choices made in the checkout steps, login, form protection | strictly necessary | 120 minutes, renewed with every request | no |
| XSRF-TOKEN | protects forms against cross-site request forgery | strictly necessary | 120 minutes | no |
| bl_cart | keeps your shopping cart, so the products you added are still there when you come back within 30 days (holds only the cart's identifier) | strictly necessary | 30 days from your last visit | no |
| consent | remembers your choice in the cookie banner: the four choices, a random identifier, the date and the policy version (proof of consent) | strictly necessary | 12 months if you accepted, 6 months if you refused; then we ask again | no |
| lang_pref | remembers the language you chose in the language picker or when changing country, so that we take you to it when you open the site | preference you asked for | 12 months | no — set only when you explicitly choose a language |
| my_car | remembers the car you chose in the car selector (a vehicle number only), so that pages can show what fits it | function you asked for; personalisation for the 12 months | the session; 12 months if you accepted the personalisation category | session: no; 12 months: yes, personalisation |
| theme | remembers the colour theme you picked with the theme switch in the footer | preference you asked for | 12 months | no — set only when you press a theme button |
| remember_web_… (the full name is generated by the framework) | keeps you signed in on this device | function you asked for | 400 days | no — set only if you tick "Remember me" when signing in |
| bl_seen | remembers only the date of your previous visit, so that we can count returning visitors | statistics | 12 months | yes — the statistics category |
| bl_recent | remembers the last three product categories viewed, for the "Picked for you" row and shortcuts on the home page | personalisation | 12 months | yes — the personalisation category |
| __stripe_mid (1 year), __stripe_sid (30 minutes) | payment fraud prevention and the display of payment options (Klarna instalments); set by Stripe (js.stripe.com, m.stripe.network) on product, cart and payment pages | strictly necessary | 1 year (__stripe_mid); 30 minutes (__stripe_sid) | no — third party: Stripe |
2. Browser storage we use
| Entry | Purpose | Duration | Consent |
|---|---|---|---|
sessionStorage beloud_chat_state | keeps the conversation with the virtual assistant while you move between pages | until you close the tab or press "Clear conversation" | no — only after you open and use the assistant |
localStorage beloud_chat_car | the car you typed in the assistant, so that you do not type it again | until you remove it with the "Remove" button or clear the browser data | no — only after you save a car in the assistant |
sessionStorage bl-offer-closed | remembers that you closed an offer on the cart, so that it does not come back | until you close the tab | no — set when you close the offer |
sessionStorage bl_js | marks that the tab has sent the statistics measurements, so that it sends them once | until you close the tab | yes — only if you accepted the statistics category |
3. The banner categories
- Strictly necessary: the cookies and entries above marked "no". They cannot be switched off.
- Statistics: if you accept, the site records browsing events (products viewed, searches, clicks) tied to a pseudonymous visit key, for our statistics; the cookie
bl_seenand the entrybl_jsbelong to this category. The data is stored on our own servers, not in third-party cookies. Without this choice (or when the browser sends the Global Privacy Control signal) we count only daily totals, with no identifier and no cookie; see the Privacy policy. - Personalisation: if you accept, recommendations and offers may use what you viewed (the cookie
bl_recent), and the chosen car is remembered for 12 months. - Marketing messages: if you accept, we may send you e-mails with offers. No cookie is set for this category.
We use no third-party advertising or analytics cookies. Our payment service provider Stripe is a strictly necessary third party: its script (Stripe.js) is loaded on product, cart and payment pages to prevent payment fraud and to show the payment options available to you, and sets the cookies __stripe_mid and __stripe_sid for that purpose only (Stripe's privacy policy). When you choose a Packeta pick-up point, the map is loaded from Packeta's servers (Packeta may set its own cookies); when you pay by card, the payment page of the processor (NETOPIA Payments or Stripe) may set, on its own domain, cookies strictly necessary for the payment.
4. How you control your choice
On your first visit we ask for your consent to cookies that are not strictly necessary, with the same prominence for "Only necessary" and "Accept all" and no box ticked in advance. Refusing does not affect shopping. You can change or withdraw your choice at any time on the Cookie settings page (also linked in the footer of every page), as easily as you gave it; withdrawal takes effect from the next page, and the cookies bl_seen and bl_recent are deleted. We ask again after 12 months if you accepted and after 6 months if you refused. We keep a record of your choice (random identifier, choice, date, policy version, no IP address) for 3 years, as proof of consent. You can also block or delete cookies in your browser settings; without the strictly necessary cookies the cart and login do not work. If your browser sends the Global Privacy Control signal, we treat it as a refusal of statistics.
5. Contact
Questions: contact@be-loud.eu. About personal data: Privacy policy.